Deep Data Divers Recount True Tales of Analytic Exploits

CARY, N.C. (April 17, 2012) – Data scientists and database specialists are unleashing eye-popping computational exploits, revealing analytic insights that have saved or earned millions. And they’re being celebrated as the superheroes they are

The serious fun began last month when partners SAS and Teradata launched the League of Analytic Superheroes

The first two analytic superheroes will be unmasked at SAS® Global Forum in Orlando, FL (April 22-25). The leader of the illustrious League of Analytic Superheroes, Dr. Insight, who has been teasing the industry through his blog and other social media efforts, will be revealed at the event, along with the league’s first statistical star

“Analytic superheroes is our creative way to recognize innovators doing amazing things. We honor high-achievers in big data analytics, having fun in the process,” said Rob Berman, Vice President of Teradata Alliances and Partnerships. “While analytics is a serious practice involving skills in technology, math and business, those attaining proficiency in this important arena are signing up, and say they like the program’s sporting approach.”

SAS and Teradata are harnessing multiple communication channels to inspire their customers to recognize superheroes within their ranks and encourage them to apply. The Analytic Superheroes site is seeing heavy traffic and receiving submissions from analytic specialists from all over the globe.

“The superhero initiative from SAS and Teradata serves an educational purpose

As the superheroes program gains momentum, SAS and Teradata will build out a League of Analytic Superheroes and publish its successes in graphic novels, news releases, magazine articles and social media. SAS and Teradata will recognize data experts and their businesses

“With cutting-edge companies hotly pursuing analytic technology and expertise, it is fitting to publicly recognize individuals leading the charge using SAS and Teradata

Analytic professionals and data scientists using SAS and Teradata who are interested in the program can apply on the Analytic Superheroes website. SAS and Teradata associates may also nominate analysts. Each nomination is reviewed by an expert panel. Nominees may be designated elite analytic superheroes by quantitatively reporting efforts to advance real-world business objectives

Relevant links for additional news background

• Images: http://pinterest.com/drinsight/
• Get Your Superhero On! All Analytics blogger commentary on the SAS-Teradata Program
• What Are Analytic Superheroes?
• SAS
• The International Institute for Analytics – dedicated exclusively to defining the path to analytics excellence

About Teradata

Teradata Corporation (NYSE: TDC) is the world’s leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organizations to achieve competitive advantage. Visit teradata.com for details.

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Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 55,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright

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Source: Teradata