MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that METRO Group, one of the world’s largest retailing companies, has selected MicroStrategy as the BI provider for its Radio Frequency Identification (RFID) initiative

McLean, Va. (December 06, 2007) –

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that METRO Group, one of the world’s largest retailing companies, has selected MicroStrategy as the BI provider for its Radio Frequency Identification (RFID) initiatives.

As part of its Future Store Initiative, METRO Group has been testing a wide range of applications to improve customer service and help its retailing and logistics sectors make their supply chains more efficient and transparent. In late October, METRO Group completed a major step in the nationwide operational deployment of the RFID technology in 180 locations in Germany, the largest operational rollout in the European retail sector. METRO Group selected MicroStrategy as the sole BI provider to support its RFID initiatives, producing reports and statistics that result from tracking products from the manufacturer to the warehouse to its stores.

In a pilot program, METRO Group placed an RFID transponder, which stores a product’s Electronic Product Code (EPC), on each of the 30,000 products in the men’s fashion department at Galeria Kaufhof in Essen. RFID readers are installed between storage areas and the sales floor, enabling employees to identify a product’s EPC quickly and conveniently without physical or optical contact. MicroStrategy provides multiple reports that are updated when the products are moved. Customers are also able to quickly access product information, including details on the manufacturer, size, and price.

METRO Group is also piloting Smart Dressing Rooms, which recognize a garment via RFID and, on a display located in the dressing room, provide the customer with useful information such as price, material, care instructions, available sizes, and colors. Another planned feature informs customers of complementary products, so when a shopper tries on a pair of pants, a matching shirt will appear on the screen.

“We are pleased to add MicroStrategy to our impressive group of technology partners for our exciting Future Store Initiative,” said Dr. Gerd Wolfram, Managing Director of MGI METRO Group Information Technology. “With RFID and vital business intelligence data from MicroStrategy, we can run our operations more efficiently and give our customers a completely new kind of shopping experience.”

“MicroStrategy is delighted to play an active role in METRO Group’s Future Store Initiative,” said Sanju Bansal, MicroStrategy’s COO. “Our business intelligence platform is well-suited for dynamic retailers, such as METRO Group, with the scalability and flexibility to analyze large volumes of transactional data and provide valuable information that can help retailers improve store operations and enhance customer service.”

About METRO Group
METRO Group is one of the most important international retailing companies. In 2006 the group reached sales of about EUR 60 billion. The company has a headcount of some 270,000 employees and operates about 2,400 outlets in 31 countries. The operating business is performed by the sales brands which operate independently in the market: Metro/Makro Cash & Carry – world market leader in cash & carry wholesale, Real hypermarkets and Extra supermarkets, Media Markt and Saturn – market leader in consumer electronics centers in Europe, and Galeria Kaufhof department stores.

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy