Consumer Goods Companies Choose MicroStrategy for Enhanced Reporting and Analytics
McLean, Va., (February 19, 2009) –
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that it was recognized by Consumer Goods Technology (CGT) in its ninth annual Readers’ Choice survey.
Each year, CGT asks its subscribers to identify their most valued solution and service providers across multiple categories. MicroStrategy was recognized by CGT readers in the Business Intelligence category. Survey results are derived from feedback from consumer goods business and IT executives.
MicroStrategy’s software is used by a wide array of global consumer goods companies, including Avon Products, Chiquita Brands, The Estee Lauder Companies, Inc., Giorgio Armani Corporation, Groupe Danone, Gucci, Herbalife, and Levi Strauss & Co. Using MicroStrategy’s BI platform, consumer goods companies can analyze vast amounts of data to gain greater insight into their operations and make more strategic and proactive decisions. MicroStrategy is used for a broad range of BI applications, including inventory management, operational reporting, marketing and sales analysis, profit and loss tracking, performance scorecards, and supply chain management.
“We are delighted that the readers of Consumer Goods Technology have once again identified MicroStrategy as a valued business intelligence software provider,” said Sanju Bansal, MicroStrategy COO. “MicroStrategy’s easy to use Web-based interface and scalability for large databases offer consumer goods companies a powerful analytic and reporting solution to improve operations, enhance business performance, and better serve their customers.”
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.
MicroStrategy is a registered trademark of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Source: MicroStrategy