MicroStrategy Congratulates Ahold on Top Business Intelligence Award at BI-Congress

Published on May 28, 2008 in Computer & Electronics, Computer Software, Internet, Technology

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Long-time MicroStrategy Customer Recognized as ‘Smartest Organization in the Netherlands’

McLean, Va., (May 28, 2008) –

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today congratulates its customer, Ahold, for receiving the top Business Intelligence Award at the BI-Congress in the Netherlands. Albert Heijn, a supermarket division of Ahold, was named ‘the smartest organization in the Netherlands’ for its enterprise-wide business intelligence environment. Netherlands-based Ahold uses MicroStrategy to conduct sales and customer analyses at its Albert Heijn supermarkets and other Ahold holdings in Europe and the United States.

In selecting the award winner, more than 120 companies were researched on 60 different topics considered key elements in creating an intelligent organization. Albert Heijn uses business intelligence across its 750 stores in areas including merchandising, logistics, marketing, replenishment, store operations, supply chain, transaction reporting, and customer satisfaction.

Approximately 3,000 employees at Albert Heijn use MicroStrategy to analyze more than 18 terabytes of data, running 150,000 reports each week. Albert Heijn also provides an extranet for suppliers to run daily sales analyses, and its customers can shop online and review their purchase history for the previous three months.

“We are pleased to receive this prestigious award recognizing our best practices in business intelligence,” said Egbert Dijkstra, Director of Business Intelligence, Ahold Europe. “Information is a valued corporate asset at Ahold, and MicroStrategy’s BI software has helped us to gain better and faster business insights, giving us a competitive edge.”

“Ahold has been a MicroStrategy customer for many years, and we are delighted that they received this award for their exceptional use of business intelligence,” said Sanju Bansal, MicroStrategy’s COO. “MicroStrategy is well-suited to handle the millions of cash register transactions each week from Albert Heijn stores, enabling users to conduct detailed sales and customer analyses to make data-driven decisions.”

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

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