MicroStrategy Selected Over Business Objects and Cognos

McLean, Va., (October 14, 2002) –

MicroStrategy® Incorporated (Nasdaq: MSTR – News), a leading worldwide provider of business intelligence software, today announced that Henry Schein, Inc. (Nasdaq: HSIC – News), the largest distributor of healthcare products and services to office-based practitioners in the combined North American and European markets, is using the MicroStrategy Business Intelligence Platform(TM) to gain better insight into its sales and marketing operations. With the technology, Melville, NY- based Henry Schein is able to track sales of its more than 80,000 products and analyze buying trends across its customer base.

“MicroStrategy is the platform upon which the entire company is accessing product, customer and sales information,” said Darryl Kelley, director of MIS at Henry Schein, Inc. “The crux of our business is our customers and our products, and MicroStrategy enables Henry Schein to track sales over time for all of our medical, dental and veterinary products. We selected MicroStrategy for its platform’s superior analytics, flexibility and impressive information delivery capabilities. Thus far, we have received excellent feedback from our end user community.”

Currently, Henry Schein employees are able to perform sales and marketing analyses against a centralized IBM® DB2® data warehouse. End users can, for example, track the performance of a prior sales promotion or analyze the buying trends of a particular product on a given day, to determine who is buying what items and at what times. In the future, the company expects to continue to expand the reach of its MicroStrategy-based system to include other areas of the business.

About Henry Schein, Inc.

Henry Schein Inc. is the largest distributor of healthcare products and services to office-based healthcare practitioners in the combined North American and European markets. Recognized for its excellent customer service and low prices, Henry Schein serves more than 400,000 customers worldwide, including dental practices and laboratories, physician practices and veterinary clinics, as well as government and other institutions.

Headquartered in Melville, New York, Henry Schein employs over 6,700 people in 16 countries. The Company’s 2001 sales reached a record $2.6 billion. For more information, visit the Henry Schein Web site at http://www.henryschein.com.

About MicroStrategy Incorporated.

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,700 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Hewlett-Packard, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the Company’s ability to effect the sale of non-core assets on reasonable terms; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7i, Scalable Business Intelligence Platform Built for the Internet are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy