MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that DoubleClick Inc. (NASDAQ: DCLK), a leading provider of tools for advertisers, Web publishers and direct marketers, will resell the MicroStrategy Business Intelligence Pla

McLean, Va., (August 07, 2003) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that DoubleClick Inc. (NASDAQ: DCLK), a leading provider of tools for advertisers, Web publishers and direct marketers, will resell the MicroStrategy Business Intelligence Platform(TM) throughout North America as well as distribute it globally as a value-added component of its Ensemble(TM) campaign management solution.

DoubleClick Inc., with headquarters in New York City and offices around the world, provides a powerful marketing automation solution that, once integrated with the MicroStrategy platform, will allow direct marketers and agencies to more effectively plan and execute their customer acquisition and retention programs from a single, easy to use interface. The combined solution is currently being implemented at existing DoubleClick Ensemble customers including a leading Web publisher and a mid-sized furniture retailer.

DoubleClick Ensemble, integrated with the MicroStrategy platform, will provide a sophisticated value-added solution for marketers seeking to increase response rates to marketing campaigns. “We’re very excited about partnering with MicroStrategy,” said Court Cunningham, DoubleClick’s senior vice president of Marketing Automation. “The combination of MicroStrategy’s and DoubleClick’s proven offerings will help our advertisers, direct marketers and Web publishers reach consumers more effectively, thereby deepening customer relationships. This partnership demonstrates our commitment to maintain an open system and integrate with best-in-class partners of analytics tools, in addition to further enhancing our ability to provide world-class customer and prospect intelligence to our customers.”

“This alliance validates MicroStrategy’s technology as the business intelligence platform of choice for those businesses wanting to empower marketers to act upon customer insight and campaign data,” said MicroStrategy COO Sanju Bansal. “The joint DoubleClick Ensemble and MicroStrategy solution will enable smart marketers and leading organizations to identify consumers most likely to respond to marketing offers and measure campaign results in real time.”

About DoubleClick Inc.

DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick’s online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company’s marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 21 offices around the world.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.

MicroStrategy has over 2,200 enterprise-class customers, including General Motors, Best Buy, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, and JD Edwards. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy is a registered trademark of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Liz Kelley Smeds
MicroStrategy
703-714-1066
lsmeds@microstrategy.com

Source: MicroStrategy