Leader in Data-driven Marketing Solutions Selects MicroStrategy For Intuitive Reporting Environment and Powerful Analytics
McLean, Va., (October 21, 2008) –
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Conclusive Marketing®, an integrated marketing automation provider with key competencies in data management, data intelligence, and data delivery, has entered into an OEM agreement with MicroStrategy. Conclusive will be incorporating MicroStrategy software into its data management solutions to provide business intelligence and advanced reporting capabilities to its customers.
Conclusive specializes in developing analytic and trigger-based rules that can automate data-driven marketing communications for clients across many verticals, especially those related to the automotive and financial services arenas. By adopting MicroStrategy’s business intelligence software, Conclusive will now offer a broader solution to its customers with seamless reporting functionality. Conclusive customers will have the ability to access pre-defined MicroStrategy reports that help them gain greater visibility into large volumes of their sales and marketing data, and position them to make more informed decisions about future marketing strategies and execution.
“Our customers look for us to provide leadership on how they should view and act on their data. They typically have vast and disparate sources of customer, prospect, and marketing campaigns. We help them visualize and understand data in an integrated manner,” said Larry Daniel, Executive Vice President at Conclusive Marketing. “After evaluating multiple BI products, we found that MicroStrategy was well-suited for our technology and charts a fast path to our customers’ reporting requirements and future needs. We are impressed with MicroStrategy’s technical platform and particularly excited about the dynamic reporting environment it positions us to deliver through a user-friendly Web interface to our clients.”
“We are delighted that Conclusive has selected MicroStrategy as its primary BI and reporting partner,” said Sanju Bansal, MicroStrategy’s COO. “MicroStrategy’s scalable platform enables broad and diverse user populations to report on and analyze very large volumes of granular data.”
About Conclusive Marketing
Established in 2000, Conclusive Marketing provides integrated data management, data intelligence and data delivery solutions to sales and marketing departments in large highly distributed organizations. Conclusive products highlight trigger and analytic based marketing automation that can help mid-cap and larger organizations manage the increasing need for scaleable, customized and intelligent communications delivered at varying pace for each of their clients’ customers. Conclusive has been highly successful completing parts and service marketing systems for the automotive industry and event driven marketing systems for the financial services industry. Conclusive technology is particularly effective for today’s emerging event marketing paradigms. Conclusive’s principal offices are in Nashville, TN and Charlotte, NC, with satellite offices in major cities across the United States. Further information is available at www.conclusivemarketing.com.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy