Comcast Selects MicroStrategy BI Platform to Improve Efficiency & Productivity by Reporting on Internal Operations

Published on April 15, 2003 in Computer & Electronics, Computer Software, Internet, Technology

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MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Comcast Cable Communications, Inc., the country’s leading cable and broadband communications provider, has selected the MicroStrategy Business Intelligence Platform™

McLean, Va., (April 15, 2003) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Comcast Cable Communications, Inc., the country’s leading cable and broadband communications provider, has selected the MicroStrategy Business Intelligence Platform(TM) to increase internal operational efficiency and employee productivity. Comcast has more than 55,000 employees in six divisions, and serves more than 21 million customers.

Comcast will utilize the MicroStrategy system to track and assess business data across functional areas to provide managers with greater insight into the company’s internal operations. Comcast will run these applications against a 1-terabyte Redbrick database.

“With MicroStrategy’s software, our employees will have the ability to create their own reports, and that helps support our goal of generating and internally disseminating timely, in-depth reports on key aspects of our operations,” said Eric DeSimone, Comcast’s Director of Business Intelligence Systems. “MicroStrategy offers ease-of-deployment, ease-of-use, ease-of-administration, exceptional scalability and powerful analytics that can drill down to the most minute detail.”

“Comcast is a valued new customer and serves as another important validation of the exceptional capabilities of MicroStrategy’s software,” said MicroStrategy’s COO Sanju Bansal. “This new deal is part of a broader trend of MicroStrategy success with leading companies across the business spectrum who demand industrial-strength business intelligence solutions.”

The leading independent survey of the online analytic market, The OLAP Survey 2, recently found MicroStrategy’s software superior to that of Business Objects, Cognos, Hyperion and Brio in Web deployment and data scalability. The MicroStrategy Business Intelligence Platform was determined to be far ahead in its capacity to be deployed easily via the Web and in its ability to serve users enterprise-wide by harnessing very large databases.

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,900 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Hewlett-Packard, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, MicroStrategy 7i are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Source: MicroStrategy

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