MicroStrategy® Incorporated (Nasdaq: MSTR – News), a leading worldwide provider of business intelligence software, today announced that Hudson’s Bay Company, Canada’s largest retailer and oldest corporation has selected MicroStrategy as its enterprise-wide standard for accessing, analyzing, and sha

McLean, Va., (March 12, 2003) –

MicroStrategy® Incorporated (Nasdaq: MSTR – News), a leading worldwide provider of business intelligence software, today announced that Hudson’s Bay Company, Canada’s largest retailer and oldest corporation has selected MicroStrategy as its enterprise-wide standard for accessing, analyzing, and sharing information. Hudson’s Bay Company chose MicroStrategy after an extensive review of competing products in a deal valued at well over $1 million.

Hudson’s Bay Company’s deployment of the MicroStrategy business intelligence platform will be enterprise-wide, with nearly 5,000 users expected to harness the MicroStrategy platform for reporting, analysis and information delivery. These users will include store managers, company executives, financial and marketing analysts, and outside vendor personnel. The specific, diverse applications will include reporting of store sales and advertising expenditures, merchandise management, category reviews, vendor scorecards, financial analysis, and supply chain reporting and analysis. MicroStrategy will provide visibility into Oracle and Teradata databases of 2 to 3 terabytes, and these databases are expected to grow significantly over the next three years.

“We chose MicroStrategy over other vendors because their platform delivers understandable, high-value business intelligence to all our users,” said Hudson’s Bay Company’s Vice President of Information Services Gary Davenport. “Our end-users loved MicroStrategy’s easy-to-use web interface and its exceptional reporting features. MicroStrategy’s zero-footprint web interface will enable increased information sharing with our vendors, allowing us to realize efficiency and productivity gains that will help us more proactively serve our customers.”

“MicroStrategy is proud to be selected as the business intelligence standard at Hudson’s Bay Company,” said MicroStrategy’s Chief Operating Officer, Sanju Bansal. He added: “Our deal with Hudson’s Bay Company is part of a broader trend of success with large companies — Canada’s largest financial services, telecommunications and drug store companies are all MicroStrategy customers.”

According to the 2002 Fortune listing of top U.S. domestic companies, MicroStrategy customers include four of the top five diversified financial companies, four of the top five commercial banks, and seven of the top ten pharmaceutical companies. Additionally, MicroStrategy boasts as customers eight of the top ten telecommunications companies and six of the top ten automotive companies in the Fortune 2002 Global 500 list.

About Hudson’s Bay Company

Hudson’s Bay Company (Hbc), established in 1670, is Canada’s largest department store retailer and oldest corporation. The Company provides Canadians with the widest selection of goods and services available through numerous retail channels including more than 500 stores led by the Bay and Zellers chains. Hudson’s Bay Company is Canada’s fifth largest employer with 70,000 associates and has operations in every province in Canada.

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,900 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Hewlett-Packard, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the Company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, MicroStrategy 7i, Scalable Business Intelligence Platform Built for the Internet are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy