MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Cabela’s Incorporated (NYSE: CAB) has chosen MicroStrategy as its enterprise reporting standard. Cabela’s is a leading specialty retailer of hunting, fishing, and

McLean, Va., (September 30, 2008) –

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Cabela’s Incorporated (NYSE: CAB) has chosen MicroStrategy as its enterprise reporting standard. Cabela’s is a leading specialty retailer of hunting, fishing, and outdoor gear through its legendary retail stores, world-famous catalogs, and popular www.cabelas.com Web site.

MicroStrategy’s integrated business intelligence platform will support a wide range of reporting applications for Cabela’s. MicroStrategy will be used across the organization for enhanced insights into key business areas, including inventory planning, customer service, sales administration, forecast analysis, and category management. In addition, MicroStrategy will be used to help Cabela’s improve its online business by enabling Cabela’s employees to review every item purchased online and better understand the items that customers typically purchase together. With this insight, Cabela’s will be able to present complementary product offerings to its online customers.

“We evaluated numerous BI products and were particularly impressed with MicroStrategy’s integration with Teradata, our enterprise data warehouse,” said Jon Crowe, Director of Enterprise Technology Services of Cabela’s. “In addition, MicroStrategy’s user-friendly reports and dashboards will help us to be more responsive to the needs of our organization by empowering our users to create their own reports and eliminating the need for custom report development by IT.”

“MicroStrategy and Teradata have a significant joint customer base of more than 200 customers and we are pleased that Cabela’s values the integration of our technologies,” said Sanju Bansal, MicroStrategy’s COO. “MicroStrategy’s intuitive Web interface, advanced reporting capabilities, and data scalability are an excellent fit for Cabela’s and other leading retailers with large volumes of data and diverse user populations.”

About Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy