Leading UK Retailer Extends Use of MicroStrategy

McLean, VA., (March 15, 2005) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Boots The Chemists is extending its use of the MicroStrategy Business Intelligence PlatformTM to deliver improved analysis and reporting of loyalty data to a wider range of users. Part of the Boots Group Plc, Boots The Chemists is the UK’s leading health and beauty retailer with over 1,400 stores employing 60,000 people.

Boots previously used MicroStrategy for a variety of applications including basket analysis, customer segmentation and direct marketing, using the vast amount of data collected from its Advantage Card loyalty program. By upgrading its MicroStrategy platform, Boots will provide more sophisticated analysis to its existing user base and allow more internal users to gain access to its core marketing database. The retailer aims to improve its one-to-one marketing efforts and increase profitability and lifetime value of each customer. Boots is also considering providing access to loyalty information through the MicroStrategy Web interface to external parties in its supply chain.

“The Web-based nature of MicroStrategy and its intuitive, customizable reporting allows us to roll it out to new groups of users quickly and easily,” said Scott Sommerville, Business Consulting Manager, The Boots Company Plc. “In the past, analysts were using MicroStrategy to extract insight from purchasing data but now we are able to empower a wider range of business users with critical information, to help make our individual customer propositions more focused and deliver competitive advantage in our market.”

“MicroStrategy has been one of Boots The Chemists’ primary insight tools since the launch of the company’s loyalty card program in 1997, which is now believed to be the largest one of its kind in the UK. We’re very proud to be part of its plans to further empower users to deliver their own analysis and drive real business value from customer data,” commented Tony Bethell, UK Managing Director, MicroStrategy.

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps the world’s leading organizations make better business decisions every day. Companies use MicroStrategy to transform vast amounts of data into actionable information that enhances their performance, productivity and competitive edge. MicroStrategy’s customers include the top twelve FORTUNE 500 global telecommunications companies, the top eight global pharmaceutical companies, and nearly two-thirds of the top 50 global retailers. MicroStrategy has relationships with systems integrators and technology partners, including IBM, HP, PeopleSoft, Sun, and Teradata. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Source: MicroStrategy