MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Amway Corp., a subsidiary of Alticor Inc., is using MicroStrategy’s Business Intelligence Platform™ software to improve the productivity and retention of Amway’s mi

McLEAN, Va., (January 27, 2003) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Amway Corp., a subsidiary of Alticor Inc., is using MicroStrategy’s Business Intelligence Platform(TM) software to improve the productivity and retention of Amway’s millions of worldwide independent business owners (IBOs).

Alticor is the parent company of Amway, a global leader in direct selling, and Quixtar Inc., a Web-based business opportunity in North America. Both Amway and Quixtar rely on the MicroStrategy platform to capture a full view of sales activity in multiple affiliates around the world. Alticor and its subsidiaries generate annual sales of more than $4 billion.

“The end users within the Amway affiliates who use the MicroStrategy platform are very happy with the software,” said Tom Kasprzak, Amway supervisor of data support services, Core Central IT. “MicroStrategy’s global presence, its scalable platform and superior architecture were the main reasons we chose the company’s software back in 1997. MicroStrategy continues to be a leading force in the business intelligence industry.”

The software enables end users to offer incentives or information to IBOs that may increase affiliate sales and strengthen the affiliate-IBO relationship. Sales and marketing analysts, for instance, are able to pull up canned reports and perform ad hoc analyses on demographic, sales or activation data. End users can then identify opportunities to promote and cross sell products that IBOs can utilize to help them enhance productivity and ensure success in their business opportunities.

Four of Amway’s affiliates – Korea, the United Kingdom, Germany and Italy, along with Quixtar in North America – use MicroStrategy’s technology to analyze sales and marketing data generated by approximately 3 to 4 million IBOs working in these countries. According to Kasprzak, Amway is exploring the use of the MicroStrategy platform at other affiliates, including Malaysia, Thailand and other markets in Europe.

About Alticor

Alticor (www.alticor.com) is the parent company of Amway Corp., Quixtar Inc. and Access Business Group LLC. Headquartered in Ada, Michigan, USA, Alticor and its affiliates offer products, business opportunities, and manufacturing and logistics services in more than 80 countries and territories worldwide. In its most recent fiscal year, the company reported worldwide sales of $4.5 billion. For further information, please contact Alticor’s media information line at 616.787.7565 or e-mail Alticor’s media relations staff at mediainfo@alticor.com.

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,800 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Hewlett-Packard, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the Company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the Company’s ability to effect the sale of non-core assets on reasonable terms; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7, MicroStrategy 7i are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy