Abacus Selects MicroStrategy for Enhanced Marketing Campaign Reporting and Analysis
McLean, Va., (March 01, 2006) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Abacus, a leading provider of data-driven marketing services, selected MicroStrategy to provide enhanced database reporting and analysis services for its clients. MicroStrategy anchors the Abacus® ClearEDGE(TM) marketing database solution, designed to improve the way multi-channel merchants plan, coordinate, and manage targeted marketing campaigns.
Using MicroStrategy, Abacus helps its clients collect, manage, and interpret data that gives them greater insights into their customers, enabling them to improve customer acquisition and retention with direct access to transactional data. With MicroStrategy’s intuitive Web interface, Abacus clients can drill down to the granular level of their data to better understand customer buying behavior, including where they shop, what they buy, what marketing promotions they respond to, and which sales channels they use to make purchases.
“We chose MicroStrategy over the other BI products because it was clearly the best fit for our clients,” said Jeff Hassemer, Director of Product Strategy for Abacus. “Our clients represent a broad cross-section of catalogers, specialty retailers, and B-to-B marketers from a wide variety of industries. We continually seek ways to provide them with better information and MicroStrategy provides the reporting flexibility and analytical capabilities that our clients demand.”
“MicroStrategy’s scalable platform enables broad and diverse populations to report on and analyze very large volumes of transactional data,” said MicroStrategy’s COO Sanju Bansal. “We are delighted to provide Abacus’ clients with the ability to easily and accurately understand buyer behavior and uncover vital intelligence about their customers.”
About Abacus
Abacus is the leading provider of cooperative data, data management and analytical services for data-driven marketers. Abacus provides the insight and capabilities that enable marketers to create, build and maintain profitable relationships with their customers, regardless of channel. For more information, please visit www.abacus-us.com.
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy