MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that dm-drogerie markt is one of three companies that received the ECR Award 2006
McLean, Va., (December 04, 2006) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that dm-drogerie markt is one of three companies that received the ECR Award 2006. The Efficient Consumer Response Award is presented annually by GS1 Germany GmbH, part of the global GS1 organization that is dedicated to the development and implementation of global data standards and solutions for the supply chain. dm-drogerie markt, a German drugstore company with more than 850 stores in Germany, was recognized for its exemplary CRM collaboration with one of its suppliers, Kao Brands Europe.
dm-drogerie markt installed a MicroStrategy business intelligence solution to gather data for the marketing and accounting departments. With MicroStrategy, dm-drogerie markt offers its suppliers the ability to analyze their products through a web-based extranet. More than 280 suppliers, which supply products representing 90% of the company’s total revenue, use the extranet to produce more than 23,000 reports per month.
The MicroStrategy-based extranet facilitates the collaboration between category management and supply chain management with its flexible web interface. “With 12,000 articles in stock and 11 category managers, the extranet gives us valuable information to better manage our inventory and relationships with suppliers,” said dm-director Prof. Götz W. Werner.
MicroStrategy’s solution offers the dm-drogerie markt suppliers transparency into their own marketing efforts, supports quality management across the supply chain, and provides consistent data with its central application. The MicroStrategy relational online analytical processing (ROLAP) approach allows suppliers to access information on their specific products at selected stores to uncover important details.
dm-drogerie markt has been a MicroStrategy customer since 1997. The drugstore brings together data from across all departments into the extranet, including sales data, product sales by store and by date, inventory status, and pricing information. Historic data is provided for 25 months and retail prices are covered for 36 months.
“We are proud to have a customer, such as dm-drogerie markt, that takes such an innovative approach to its category and supply chain management using MicroStrategy,” said Clemens Prändl, MicroStrategy’s Vice President of Sales for Europe. “We congratulate them on their business intelligence application, which has increased corporate performance for its suppliers and customers.”
About dm-drogerie markt:
dm-drogerie markt, with a market share of 20%, is the second-biggest drugstore in Germany and has 869 stores, a total revenue of 2.7 billion euro, and employs 16,000 employees in Germany. The double-digit revenue increase experienced by the chain is based on unchallenged price and service leadership and on the highest total revenue of single stores in the industry. dm received the best grade for customer satisfaction in the Customer Monitor Germany 2006 out of all German trade companies.
About MicroStrategy:
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Source: MicroStrategy