MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that its customer, the Liquor Control Board of Ontario (LCBO) is successfully providing its end users with insight into supply chain operations through the MicroStrategy Busin

McLean, Va., (October 08, 2002) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that its customer, the Liquor Control Board of Ontario (LCBO) is successfully providing its end users with insight into supply chain operations through the MicroStrategy Business Intelligence Platform(TM). The LCBO is the largest single purchaser of beverage alcohol in the world, purchasing fine wines, spirits and beer from more than 60 countries for Ontario consumers and licensees. Through its integrated distribution and retail network, over 6,500 quality products are available in some 600 LCBO retail stores across Ontario.

“We distribute critical purchase order reports to our internal clients and supplier agents,” said Tom Stanley, director of IT at LCBO. “This enables them to follow the flow of any given product from the supplier to the warehouse. MicroStrategy is the organization-wide business intelligence standard at LCBO that enables our end users to make more effective decisions that reduce costs and excess inventory levels.”

A wide range of LCBO staff, including category managers, inventory managers and financial analysts, use MicroStrategy to help analyze daily sales transactions, inventory, financial and shipment data. With MicroStrategy software, LCBO distributes purchase order reports – containing information on the status and expected arrival of outstanding or shipped products — to key staff as well as agents. The LCBO and agents are also able to follow the flow of goods from the order placed with the supplier to its final destination. For instance, if LCBO purchases wine from Spain, LCBO staff and agents can determine whether it is at port, on a ship, or on a truck en route to a warehouse.

About LCBO

A $3 billion (Canadian) provincial government enterprise, the LCBO has 600 retail stores, five warehouses and employs some 6,000 people, including part-time staff. In 1997 and 1998, the LCBO was named Innovative Retailer of the Year in the large store category by the Retail Council of Canada (RCC). In 1997, the LCBO was also named Socially Responsible Retailer of the Year by the RCC. In recent years, the LCBO has won some 35 major retailing awards, including the 2000 Outstanding Business Achievement Award from the Ontario Chamber of Commerce.

In fiscal 2001-2002, the LCBO transferred a record $905 million dividend, in addition to $275 million in provincial sales tax, to the Ontario treasury. The LCBO also remitted more than $373 million in federal and municipal taxes. These revenues support a wide range of important government social programs, services and capital projects. For more information on the LCBO, please visit http://www.lcbo.com.

About MicroStrategy Incorporated.

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,700 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Hewlett-Packard, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the Company’s ability to effect the sale of non-core assets on reasonable terms; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7i, Scalable Business Intelligence Platform Built for the Internet are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy