Entertainment UK Successfully Deploys MicroStrategy Technology to Optimize its Supply Chain

McLean, Va., (May 06, 2003) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Entertainment UK (EUK), one of the largest wholesalers and distributors of music, video, CDs and DVDs in the UK, has successfully deployed the MicroStrategy Business Intelligence Platform(TM) to improve customer relationships and supply chain operations.

After using MicroStrategy technology for several years, EUK knew that further use of its business intelligence platform would not only provide its customer with the information they needed to take advantage of the shifting demographics and social trends, but could also benefit its suppliers. In 2002, EUK decided to leverage its MicroStrategy infrastructure and open up its supply chain downstream to the supermarket chain and upstream to its suppliers.

“Deploying the MicroStrategy platform has resulted in some very significant benefits,” said Richard Driver, EUK’s Business Information Manager. “Our suppliers can see what is happening in the real world. With the technology, we’re able to optimize our entertainment offerings and track product sales by location. This enables us to improve our sales strategies, thereby strengthening customer relationships.”

The technology is helping approximately 200 supplier end users more effectively manage their production and manufacturing processes, resulting in improved terms for Entertainment UK on its purchases. In addition, EUK’s internal users are leveraging the value of the MicroStrategy platform to generate a wide range of reports and investigate data patterns using the full range of ad hoc query, reporting, statistical and data mining analyses.

“The MicroStrategy platform is flexible and can scale to a large and diverse user population, and that is one of the reasons we chose it. The technology has certainly been a differentiator for us and we plan to expand its usage by bringing in more customers when they are ready,” added Driver. “The MicroStrategy platform is the most complete product compared to what else is available. Management of the platform is also very straightforward. It’s easy to set up, it’s easy to keep going and we haven’t looked back.”

About Entertainment UK

Entertainment UK is Europe’s largest wholesale distributor of home entertainment products, supplying many of Britain’s best-known retailers with music, video and games products. Entertainment UK is part of the Woolworths Group and its customers include Comet, MVC, Safeway, Tesco, Woolworths and Waitrose. For further information on Entertainment UK, please visit http://www.entuk.co.uk.

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,900 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Hewlett-Packard, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.

This press release may include statements that may constitute “forward- looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company’s ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7i are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy